On March 21, 2021, we at Creative Splash started a new page- Khalbatta. What ran for months before launching was a sequence of thoughts which revolved around what will go live on it. After 101 brainstorming sessions, making mistakes, mending mistakes, having the best moments and out-of-the-box ideas on the table, we finally decided to let the Khalbatta grind whatever it found. Khalbatta is a stage, a page where the Maharashtrian culture, the traditions are preserved and the love for the same is broadcasted.
देवाचं नाव घेऊन करू सुरुवात,
Isn’t that what we say and do?
So we came up with a quirky idea,
Which was similar to that, yet different too!
Dev-Biv is what we called it,
The Gods were invited, they came and sat.
They spilt the stories behind their names,
We had a fun session of chit-chat.
Collecting the information,
We decided to get it on our table.
We also visited places, snapped photos,
Fetched bits that were reliable.
This information took the attire of a calendar,
And all of you showered love on Dev-Biv!
The love for traditions travelled through the country,
A great response we did receive 🙂
We told you, the Khalbatta grinds everything it finds. The names of Gods like Khunya Murlidhar, Upashi Vithoba, Bhikardas Maruti were heard by all of us but Khalbatta fed the curiosity when the questions like ‘Why such names?’ arose. Typically, Khalbatta is an instrument that has been a member of the kitchen of our ancestors. We decided to break the barriers and experiment with it. Dev-Biv was a product that came out of it! But does that mean that we forgot the initial use? NO!
फोडणी फक्त भाजीला का घालायची? विचारांना पण घालू की! Keeping this in mind, we traced our path to the kitchen. As we saw various spices stacked on the shelves, we were curious to know how much could be done with them. This curiosity made us call our Aajis and we dug deep to get their secret recipes. The Cook-It-In-A-Minute by Khalbatta is a heartfelt attempt to match the dots of the kitchen with us, with the string that holds us close- Maharashtrian traditions. This Cookbook has its pages filled with the recipes jotted down by Aajis, which were previously kept in their treasure boxes. With authenticity stirred in every dish of ours, we serve you with the best of best, creatively!
Khalbatta has been a joyride for us. We did it for bringing traditions closer to us but somehow, through endless conversations and discussions, we got closer to each other. We talked about the Fav-Devs, some yummy recipes which were aligned with Maharashtrian culture. And what do the legends say? ‘The best things come to you when you expect them the least.’ We believe it!
आपण मराठी-मराठी करतोय,
आपल्याच मायबोली मध्ये बोलतोय.
अरे, पण कधी-कधी आपण चुकतोय,
आपण आपल्याच भाषेला दुखावतोय.
Keeping this thought in our mind, we decided to shatter the belief which stated that Grammar Nazis are only limited to the English language. We had 2 of them roaming in our office, who could smell, trace and mend the mistakes! In them, we saw a sparkling love for the language. There started our very own journey to preserve and protect our Marathi.
Love for the language is unconditional but we decided to schedule it so it could reach you subtly! On Tuesdays, we have funny and interesting things under the title ‘#आईच्चाहो’ and on Thursdays, we spread knowledge like confetti, with ‘#असंयबघा.’ For Saturdays, we decorate our profiles with videos that lift our mood and brighten our day!
There is so much that this Khalbatta does! All it asks for is some love and a lot of creativity!
Meet Creative Splash. We are an animation, media, and VFX house and we specialize in creating all kinds of videos that will fulfill your platter. To be precise, advertisements, product videos, explainer videos, TVC’s and everything you need for a brand is done by us. Reach us at firstname.lastname@example.org or you can also ring us at 8554982761!