If we were asked about the one thing that is nearly as important as developing a great idea, our answer would be – communicating it. It could be something as simple as explaining a small concept to simplifying a complicated process, great communication goes a long way in ensuring that the idea effectively reaches the right people.
As a business, it is fundamental for your brand – a product, service or idea to reach the potential customer and communicate exactly that which helps convert a lead into a confirmed deal. Here is where Explainer Videos come into the picture. Simply put, explainer videos are powerful tools that capture the essence of your brand, translate it into comprehensible and visually engaging content, and act as the perfect demonstration for how your products or services work.
If your business doesn’t already have an one, here are 4 reasons why a concise, catchy and extremely creative Explainer Video is exactly what it needs:
1. A Reflection Of Your Brand’s Personality
Whether you are marketing your business through online or offline means, an explainer video can showcase the underlying personality of the people behind the business. We live in times when people consume what they can connect with, and an explainer video is a good medium to develop that connection with an end-consumer. Additionally, explainer videos can be for making new connections or solidifying old ones too. For example, a video explaining how your product works or covering the ambit of your services introduces you and your brand to a potential customer; whereas a video explaining a new feature or simply answering your customers’ FAQs makes you a brand that an old customer will want to keep coming back to.
2. A Video Fares Better
Statistics show that people are inclined to watching content in the form of videos. With every business working towards creating an impactful digital footprint, explainer videos packed with good content rank higher in search results. Especially on a digital platform, an explainer video will help market your brand much better as it is sure to grab attention, engage with the users and convince them to explore further.
3. The Visual Impact
If you think about most of the popular businesses or brands, there is a recall value amongst people based on the visual impact created by their various campaigns. For example, logos of certain brands are imprinted in our minds, so much that any shape that comes close is associated with the particular brand. Similarly, we associate certain colours with certain brands. All of this is as a result of the years of visual campaigning. An explainer video is an excellent tool to create such a powerful visual impact that stays with the viewer. Additionally, explainer videos allow us to get extremely creative. A short video that hooks the viewer with its creativity is bound to have great recall value.
4. Works As A Perfect Business Pitch
An explainer video is a genius marketing weapon that can be launched through various means. One of the most complicated parts of business is delivering an effective business pitch every time – who you are, what you do and how can you provide the perfect solution to a potential customer’s problem. An explainer video is an interesting way to tell and sell your story, and it saves time when it comes to briefing new clients about your business.
An explainer video is a great investment that goes a long way in maximising returns for your business and adding value to a new or an existing brand.
Creative Splash in a top 3D animation studio in Pune, having produced 500+ explainer videos till date.
What Goes Into Making An Explainer Video
- Script: Our team understands the core of your business, the purpose of the video, the budget and the targeted viewers and develops a script that forms the base of the explainer video.
- Infographics & Live Action Shooting Techniques: Based on the requirement and scale of the video, the visuals for the video are locked in – it could involve live action shoots, illustrations or infographics, or a combination of these.
- 2D & 3D Animation: Our team works their magic in bringing the creative visuals to life with 2D and 3D animation techniques.
- Voice Over: We team up with professional voiceover artists that help in delivering the exact tone of the brand through the explainer video.
As one of the most sought after Animated Explainer Video Production Companies in Pune, we are equipped to take your idea, product or service and visualise as well as execute the most creative ways of marketing it.
Get in touch with us for the best industrial animation services, Promotional Video Services and 3D animation services in Pune.
Write to us at firstname.lastname@example.org or call us on 8554982761. If you are in Pune, drop in for a chat at our office in Deccan.