Put the word video in a text and the chances of it being read increase by 13%. That is the kind of power that videos hold today. It wouldn’t come to you as a surprise if I say that video marketing is more engaging than conventional print marketing.
In conventional print marketing, the makers build campaigns with attractive marketing strategies. Then the content is built and broadcasting is done. But it wouldn’t be wrong to say that print marketing is very passive. Whether a message will reach its targeted audience depends just as much on the potential viewers and their state of mind as it depends on the marketer. Say, for instance, a campaign is designed, it is hung as hoardings and sent out as leaflets in newspapers. Firstly the reach is limited. Even if the message reaches the viewer physically, it still might not be read. The message would reach the audience only if they liked the print enough to grab their attention, and if they are in that particular mood and state of mind. In short, in conventional communication, the marketer has a lot less control.
In earlier times making videos was more expensive. But with the availability of new media, it has become more dynamic and impactful. One has to literally be on their toes to keep a track of the changes and update their communication accordingly. And therefore print has a very specific audience now, but with a video, you can reach out to the entire world (not even kidding). There are videos for everything; corporate films, explainer videos, industrial animation films, product films, ad films. Any sort of message can be conveyed through a video. Here are a few mind-blowing stats about video marketing and communication–
Youtube has more than 2 billion users as of April 2019.
There are 30 million daily active users.
In India, we have 265 million monthly active users.
There are 4.39 billion internet users out of which 483 million internet users are from India.
1/3rd of the total internet users are on Youtube.
50% of the total video content viewed is viewed on mobile phones.
82% of the video content is watched on Twitter.
Videos increase the organic traffic on websites by 157%
If videos are embedded in websites, the traffic can be increased by 50-55%.
500 million hours of videos are watched on youtube alone every day.
And here’s my favourite: 95% of the content received in the form of a video is retained by a viewer as against 10% of the content received through an image.
So it goes without saying that everyone needs video marketing today. The real deal is understanding what sort of videos to make. This is where the role of a good video marketer begins. Here are a few points that you would want to consider before deciding how the videos should be-
-Short content works like magic. Yes! Everyone knows that marketing videos should be shorter than 2 minutes. But have you considered 10-second videos or unskippable ads as they are popularly known as?
– Content optimization
Make optimum use of the video duration by putting in content wisely, but know when to make a separate video, too!
When you leave the audience with rhetorical questions or even questions that they do not have answers to. The content stays with them more. In the first case, it stays in the minds because it makes them ponder upon it, while in the latter case, there is more engagement and people wait eagerly for a sequel video. Either way, the use of cliffhangers makes videos really interesting.
-Choosing the right platform
A lot of things change when users pick the right platform. One should have a video marketing strategy in place before they pick the channel of broadcasting- be it social media platforms, television, e-hoardings, or multiplexes.
At Creative Splash, we do everything from video marketing strategies to execution and distribution. We expertise in using marketing tools, marketing analysis and are therefore one of the best video production studios in Pune. Get in touch with us for all your video making needs.