Are you wondering what would work better for your organization? A GIF or a Non-skippable Ad? Then this is the right read for you.
If you think about it, the only reason why both – a GIF and a Non-skippable Ad are put into the same scale for comparison, is the duration. GIFs are a maximum of 8 seconds and Non-skippable Ads are a maximum of 10 seconds. Then what should one choose? Before we get into the points that one must consider while getting one of these done, let’s run through a quick question. What are GIFs and Non-skippable Ads? GIFs are a series of images run at comparatively low speed in order to bring about a seemingly unreal movement. They were introduced around 2 decades back and have been trending ever since. And to know what a non-skippable ad means, remember showing someone something on YouTube. An ad starts playing and the skip button isn’t enabled? These are Non-skippable Ads. YouTube introduced these a few years ago and fortunately for the marketers and unfortunately for the viewers, they have changed the outlooks of the marketing world
Here is a list of why GIFs are trending for nearly 25 years now.
– They are short.
– They are cheap to get made.
– One can perceive the message without wasting a lot of time.
– They are humourous and more appreciated.
– Can convey a message worth a thousand words in a couple of moving images.
Now here is why Non-skippable Ads are doing wonders too.
-They can’t be skipped! One has to watch the entire thing. So if the ad is made interesting enough, marketers actually get a platform to make a difference.
-They are short and convey a lot in a matter of a few seconds.
-Unlike GIFs, the word limit is more here. The marketers have audio plus visual. Therefore they are great for longer messages.
Depending on what the message is, what the available platforms are and what budget constraints you have, you should optimize your investment by making the right choice. A lot of organizations add a pack of GIFs to their regular mailing. This ensures that communication is warm and yet formal. Non-skippable ads are usually shared across platforms like youtube or in-app advertisings where they are more effective. Non-Skippable Ads work wonders on platforms where they can’t be skipped. One cannot ensure their viewership if they are shared via emails or other social media platforms. Therefore you need a campaign manager. Someone who knows the deal, an expert.
At Creative Splash, we help you through the entire process. Right from the decisions regarding what to choose, up to it’s execution and broadcasting, we do everything for you. You can sit back and relax while you see the wonders your communication tool creates. We take pride in being one of the best 3D animation studios, VFX studios, and live-action video makers. We also provide AR-VR facilities. Making GIFs and Non-skippable Ads is also done inhouse. It’s time for your organization to embrace changes and get yourself this new media. Reach us to get it done for you.