You would find it hard to believe that the first GIF was made about 29 years ago and the medium has been, as they call it, “trending” ever since and rightly so. It was a brilliant idea to come up with something that would bring an in-between to communication through videos and communication through images. It didn’t take long for organizations to use GIFs for corporate communication. You should get your GIFs into your monthly mailers and here is why.
1) To-the-point communication-
Communication through GIFs is simple that way. It is just the right amount of text, not too much, not too less. The question is why is this desirable?
Well, research suggests that 1/5 of the portion of the text without images that one reads is forgotten over time. But it isn’t that way with GIFs. There, it is more visuals and less text. So the maker puts in only the required minimum of the message and the consumer finds it to the point.
2) Quirky and Fun-
GIFs, just by being the way they are, creative, quirky and fun. This makes the message entertaining and the receiver willingly consumes it, unlike long boring textual communication.
GIFs just like images convey the message even if they are received while scrolling. So a regular user can catch, understand and remember the message even while scrolling through a heap load of information. The duration of GIFs is not more than 8 seconds and everyone has that much time to skimp on.
4) Economical to make-
You don’t have to invest a lot of funds on getting a GIF made. They are much cheaper to make than the comparatively expensive videos. So instead of getting a video, one can wisely spend and get a number of GIFs made.
5) Language of social media-
GIFs are the language of social media. They attract more traffic, do not consume a lot of data and space making them more shareable and more viewable.
6) Making the viewers happy-
Because of the form of the GIFs that makes a realistic image move unrealistically, they tend to make the viewers happy. Any positive, fun communication is received and appreciated by the audience. This makes GIFs more likeable and shareable.
7) Grabbing more eyeballs–
Communication today is all about grabbing more eyeballs than others. GIFs serve this purpose very well. In a screen full of shiny images and moving videos, GIFs tend to catch more attention.
The important part is knowing what to communicate through GIFs and when is the right time to communicate it. Adding a package of GIFs to your regular mailers brings life to emails and ensures timely and to the point communication. The message stays with the reader for a longer time. We have got you covered there. At Creative Splash, we have an affordable GIFs package for communication. Convert your yearly calendar into GIFs and you’d notice the difference it has made right away. We not only guide our customers in using the right medium, the right message and the right time of sharing it, but we also execute it for them. We are one of the best studios in Pune for photography, animation, GIFs, VFX, AR-VR, and live-action shoots. We make product films, AD films and explainer videos and we know when to use what. You can get in touch with us if you are looking for a simple, quirky GIF. We are reachable on the phone or you can leave a message on Email.